Firebrands, não a variedade pioneira

This week our special newsletter ‘BE on Wednesdays’ captures the action in the business of EVs. Our story on EVs asks the question: do electric scooters in India need rebranding?

A string of incidents featuring e-scooters going up in flames has marred the segment’s image. At least five different EV manufacturers have had to recall faulty scooters recently amid growing pressure from the government. What do industry experts and makers of EVs believe amid the incidents of e-scooters catching fire?

The easy-to-navigate newsletter carries stories that have been specially curated by the combined efforts of our print and digital team of journalists.

Another story in today's edition revolves around how multiple companies, even the federations of some participating nations, are taking steps to distance themselves from FIFA-host Qatar over its treatment of migrant workers and the gay community.

A story on the eve of World No Tobacco Day, talks about health experts and celebrities, urging the government to put an immediate ban on advertisement of tobacco products.

The story on e-commerce platforms throws light upon the latest developments around violation of competition law by these platforms. CCI is reviewing documents that suggest financial dealings between leading e-commerce companies and their preferred sellers.

Another development is from the streaming world, where Netflix is longer available in Russia. The OTT giant is among a host of foreign companies that have announced the suspension of operations or outright withdrawal.

We would love to hear your feedback. Do reach us on contactus@etEVs.com or prasad.s@timesinternet.in. Leitura feliz!

Do electric scooters in India need rebranding?

Till about a couple of years ago, electric vehicles (EVs) were all the rage among well-heeled jetsetters. EVs had also caught the fancy of the common man — they promised a cost efficient and environment-friendly option for day-to-day mobility. And all was going well until prominent EV manufacturers started coming under fire, quite literally, as their vehicles began to go up in flames. Consulte Mais informação

Brands weigh cost of teaming with Qatar as World Cup nears

Though they’ve paid millions of dollars to attach themselves to the world’s most high-profile sporting event, many brands feel that endorsing Qatar is a bridge too far. Multiple companies, even the federations of some participating nations, are taking steps to distance themselves from the host country over its treatment of migrant workers and the gay community. Consulte Mais informação

Business of Brands
Russians lose Netflix in latest pullout over Ukraine

Business environment will continue to be challenging due to geopolitical tensions, commodity price inflation: HUL

CCI wing probing dealings between ecommerce companies and preferred sellers

Litigation made USL opt for franchising with Inbrew: Diageo’s Hina Nagarajan

Samsung closes LCD production six months ahead of schedule

Shopping, eating out surge after two washout years

Publicidade Ban advertisement of tobacco products: Health experts to govt

Bombay Shaving Company raps to spread awareness on menstrual cups

Khali tests durability of Redmi phones in latest campaign

Godrej Jersey's Recharge drink shows electrifying energy in new ad

AirAsia launches campaign to promote NeuPass reward benefits

The Pitch Report
Nestle India retains Zenith for its ₹700-cr media account

Digital Refresh Networks bags digital content mandate for Medanta Hospitals

HiveMinds wins digital marketing mandate for Kuvera

Pesquisar Educational apps indulged in practices that put children’s privacy at risk: Report

Marketing YouTube influencers storm the stilted world of luxury watches

ENGN signs Esha Deol as brand ambassador

Meios de comunicação Dish TV posts Rs 2,032 cr loss for Q4, revenue down 14.5% to Rs 642.70 cr

The People Report
Havas CX strengthens leadership with key appointments